Brandon Christopher McCartney (born August 17, 1989), professionally known as Lil B / The BasedGod, is an American rapper, producer, and one of the most innovative figures in hip-hop. He began his career as a member of the California-based group The Pack, gaining fame with their hit “Vans”. After the group disbanded, Lil B forged his own path, creating a unique artistic identity around the philosophy of being “based” — embracing freedom, positivity, and authentic self-expression.

Lil B is widely recognized for breaking traditional rap boundaries: releasing hundreds of mixtapes, experimenting with diverse styles, and pioneering direct fan interaction online long before it became standard. His persona, The BasedGod, became a cultural symbol, and his “based” philosophy has influenced a generation of artists.

To some, Lil B is a meme; to others, a spiritual guide. For everyone, he remains a one-of-a-kind figure proving that sincerity and experimentation can reshape music and culture.