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And sure, you can try to sell them. It's not going to work, though. There is no way to safely trade keys which makes this an extremely high risk transaction for whichever side "goes first", and nobody will be buying rubbish games like that anyway.
But I also received keys like that as a reward on Steam. I thought that's what they were talking about. However, I've never bought external keys because you always get a better price in the sale in the end!
No, you did not. Steam does not give out "rewards" for anything, and they have never done "random keys" in any context (at least not in the last decade or so).
In fact, Steam does not hand out keys to users at all; only publishers can request keys for their games.
I collected badges or similar items here (dont remember cause it was years ago) and exchanged them internally at Steam for keys, and then won a few junk games. I certainly didn't buy them anywhere else.